If you would have asked me years ago that there would be a job specifically for handling a business' social sites, I would have laughed out loud. A large part of my term paper on The Future of Old Media is based on the creation of this position. So what are some of the ways companies use these technologies?
My company (www.pli.edu) utilizes facebook and linkedin a lot when they want to inform the law community about new programs branching into different specializations. According the the article by David Carr, President Obama use social networking to build a database of supporters, which they can contact at cost close to zero. It appears those who familiarize themselves with social networking's advantages early can benefit later in life, but there is a downside to that. What affect does this have on youth? Another article from the NY Times reports about kid's intellectual development and other repercussions such as cyber-bullying and "sexting."
Social networking has become a part of our everyday lives and may be part of our next job's requirements. We have already heard stories of employers needing access to a potential employee's facebook profile or so on. I believe we all should "tread on water" with SN. So what is the next step for social networking? I imagine that they will take advertisments even farther, which probably means even more annoying then they are already.
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